Privacy Policy

1. Who We Are

Ataraxia 720 S.A. is a Guatemalan company dedicated to enterprise software development. We operate Cliru, an omnichannel communication platform designed for medical clinics in Guatemala and Central America. This Privacy Policy describes how we collect, use, and protect the personal information we process in the course of our business activities.

2. Information We Collect

In the course of our operations, we may collect the following types of information:

• Contact information from clinic representatives (name, email address, phone number) provided through our contact form or direct communications.
• Communication data processed through the Cliru platform, including messages exchanged via WhatsApp, Instagram, and Facebook Messenger.
• Operational information from clinics that use our services, such as patient names and contact details necessary for service delivery.
• Technical usage data, such as access logs, IP addresses, and system performance metrics.

3. How We Use Information

We use the collected information exclusively for the following purposes:

• To deliver, maintain, and improve the services contracted by our clients.
• To manage client accounts, provide technical support, and respond to inquiries.
• To comply with legal obligations applicable in the Republic of Guatemala.

4. Information Sharing

We do not sell or commercially trade personal information to third parties. We may share information only under the following circumstances:

• With essential service providers for platform operation (messaging platforms such as Meta, cloud infrastructure), under confidentiality agreements.
• When required by law, court order, or competent authority in Guatemala.
• To protect the rights, safety, or property of Ataraxia 720 S.A., our clients, or third parties, when reasonably necessary.

5. Functional Cookies

This website uses only strictly necessary functional cookies for its proper operation. These cookies store your visual theme preference (light or dark mode) and your language preference (Spanish or English). We do not use analytics, advertising, or tracking cookies. These functional cookies do not collect personally identifiable information and do not require prior consent, in accordance with international privacy best practices.

6. Data Retention

We retain personal information for as long as necessary to deliver the contracted services and comply with our legal obligations. Once the business relationship ends, data will be deleted or anonymized within a reasonable period, unless Guatemalan law requires its retention for an additional period.

7. Security

We implement reasonable technical and organizational measures to protect the information we process against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit, role-based access controls, and continuous monitoring of our systems.

8. Your Data Rights

You may request access to, correction of, or deletion of your personal data at any time. To exercise these rights, please send your request to legal@a720.net. We will respond to your request within a maximum of thirty (30) business days.

9. Product Policy

For detailed information about how Cliru handles patient data and communications processed through the platform, please refer to the Cliru-specific Privacy Policy available at cliru.net.

10. Contact